Norman Rockwell Museum Partners with Collective Arts Brewing to Establish Student Call for Art and Festival

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Jeremy Clowe
Manager of Media Services
Norman Rockwell Museum

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Collective Arts Brewing
Images courtesy Collective Arts Brewing

Stockbridge, MA, February 8, 2019—Norman Rockwell Museum and Collective Arts Brewing have announced a new partnership designed to promote illustration programs around the country and highlight career paths available to artists. The Museum and the craft beer company have teamed up to host their first Art of Brewing call for art, open to art students in the United States. The submission deadline is March 31, 2019. 

Eight winning entries — selected by a jury of representatives from Collective Arts Brewing, Norman Rockwell Museum, and contemporary illustrators — will be showcased on a Collective Arts Brewing can series, distributed across North America. To be eligible, students must be 21 or older and currently enrolled in one of the nation’s undergraduate or graduate art program. 

“Both Norman Rockwell Museum and Collective Arts Brewing are dedicated to creating opportunities for contemporary illustrators,” said Mary Berle, Chief Educator for Norman Rockwell Museum.  “For many student artists, this will be their first opportunity for national recognition. We look forward to revealing the winners at the summer beer tasting event and celebrating the wide range of illustration art. Our thanks to Collective Arts Brewing for their sponsorship of the event.”

“We are extremely excited to work with the team at the Norman Rockwell Museum on this project. Illustration students represent the next wave of creativity, with fresh visions and unbridled talents, we are looking forward to reviewing these students’ work.” said Bob Russell, co-founder and chief creative officer of Collective Arts Brewing.

Norman Rockwell Museum’s education team will share the art contest details with art schools, and college art departments across the nation. For further information, students or professors may contact Education Program and Outreach Manager, Patrick O’Donnell at 413-931-2233 or

Winning artists will be announced at a major craft beer festival – “The Art of Brewing” at Norman Rockwell Museum on Saturday, Aug. 10, 2019. Along with presenting the winning art entries, the festival will feature beer tasting opportunities from Collective Arts Brewing and a range of local brewers, food, music, art-making, and more. 

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About Collective Arts

Collective Arts was founded in 2013 by Matt Johnston and Bob Russell on the belief that creativity fuels creativity. Collective Arts is committed to fusing the craft of brewing with the inspired talents of emerging artists. Their beers are designed to be as diverse, creative and unwavering as the artists profiled; respecting tradition but not constrained by it. Collective Arts features limited-edition works of art on its packaging by artists and musicians that change every few months. To date over 600 artists and musicians have been featured and championed by Collective Arts. For more informative, visit: