Two weeks ago, New York’s City Council voted to officially rename the corner of West 103 Street and Amsterdam Avenue “Norman Rockwell Place.” A special signing ceremony will be held at New York’s City Hall on Thursday, February 25, starting at 11 a.m., officiated by Mayor Bill de Blasio, and attended by New York high school students who campaigned for over a year to initiate the change. A street-renaming ceremony during which the new street sign will be affixed will take place on June 9.
The idea originated from a class project led by students from Edward A. Reynolds West Side High School, an alternative school located around the corner from where Rockwell was born. After researching the life of the artist and visiting the Museum in Stockbridge, Massachusetts, the students began creating materials as part of a committee they formed to rename the corner. On Election Day, November 4, 2014, they canvassed voters at their school, a polling location, and picked up 300 signatures in support of the idea.