The Norman Rockwell Museum offers numerous programs that cater to patrons of all ages. We have categorized them below. Click on ADULT, TEEN, or Kids & Family to further refine the listing of programs.

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We’re here to help! Need field trip programs that support your teaching teaching goals?…

We create guided tours and activities, art experiences, and archive visits that directly support the standards you identify.

With  Rockwell favorites!
Using the iconic Rockwell imagery; Norman Rockwell Museum is ready to create a meaningful learning experience for your students.

Fully-guided visits are $5 per student, with free admission for teachers and chaperones. Funding is available for Title I schools based on availability.

Email Us to Plan Your Trip!

Or call 413-931-2221.


Berkshire County Student Passport Program provides a full 360-learning opportunity for local 3rd and 4th grade students. This program includes an in-classroom introduction to the art of Norman Rockwell, including an interactive drawing experience with a Museum educator, and a curriculum-inspired interactive visit to the Norman Rockwell Museum. A third program component features a special Family Day experience that invites children and their parents and caregivers to enjoy the Museum together. Participating students will also receive a special Student Passport for a free return visit with their families. All gallery and classroom experiences are available free to program participants.


Berkshire Student Passport Program


In-Service Programs for Educators

The Museum offers interdisciplinary educator workshops designed to integrate the visual arts in a variety of curriculum areas. Let us help create an experience that is tailored to your specific needs. Letters documenting Professional Development Points (PDPs) are available.

Windows on Our World

Images reflect the times and cultures of the artists who produce them. During this in-depth look at a diverse range of imagery, educators will discuss how art reflects or comments upon the values of society, how it is influenced by social, political and economic beliefs, and why it has evolved over time.

Visual Thinking

This workshop offers a participatory, discipline-based approach to looking at and understanding works of art. Participants will explore the artistic process of decision-making through observation, discrimination, comparison and contrast, art making, and the use of expressive language to convey ideas.

Art as Language

This lively investigation of the narrative aspect of works of art and illustration’s close link with the language arts will explore a variety of visual and literary story-building techniques.

Teacher and Student Program Brochure

Download our Education Brochure (PDF)

Our interactive programs are designed to provide students with meaningful, national curriculum-based experiences that use original works of art to encourage discovery relating to the visual arts, history/social studies, and language arts, emphasizing distinct learning connections. Don’t see what you are looking for? We are happy to customize our programs to meet the needs of your group.

Fee Schedule

Sessions can also be customized to suit the needs and focus of any group, and may be scheduled in our museum galleries or at a school location.

Half Day: $500 (9am to 12:30pm)
Whole Day: $750 (9am to 3pm)

Past Educator Symposia

On Line Resources

Access lesson plans and activities connecting the art of Norman Rockwell with art, language arts, and social studies by visiting the Museum’s Curriculum Lab.

All materials can be downloaded and printed for classroom use.

Museum staff organize professional development seminars and develop special school-based curriculum projects on Rockwell, illustration, and visual communication. To discuss how we can work with you, please contact:Education Department 413.298.4100, ext 233 or 252

Thank you, thank you for your pictures of the world we live in. Of thanks-giving and gossips of war and prejudice. Of our lives. I LOVE them ALL! – Emily, age 10
Excellent curriculum resources and were easily shared among my colleagues. Great ideas for projects — my classroom now has a magazine corner! Everything was here to present Rockwell as the great artist the he was. THANKS! – Art teacher, North Carolina

Family Guide

Download the entertaining and educational Family Guide.

Norman Rockwell: Pictures for the American People

Norman Rockwell Museum has created a Resource Packet for Educators to accompany the exhibition Norman Rockwell: Pictures for the American People. Here you will find lesson plans and resources to connect Rockwell with your curriculum.

These interdisciplinary lessons and activities are flexible and can easily be altered based on the interests, questions, and responses of your students. We hope you will use these materials and share your lesson refinements and student responses with Norman Rockwell Museum. An evaluation form is included.

Educational programs for Norman Rockwell: Pictures for the American People are made possible by Fidelity Investments through the Fidelity Foundation.


Educator’s Resource Packet

Download the Educator’s Resource Packet

Support Materials & Special Discount: To obtain support materials for these lessons, please call Norman Rockwell Museum Store at 1-800-742-9450 to purchase the following recommended items:
Cobblestone Magazine [volume 10, number 12] – The Norman Rockwell Museum Guidebook (an excellent source of images)
The following prints to support the lessons: Saying Grace, Triple Self Portrait, The Runaway, The Golden Rule, The Four Freedoms (Freedom of Speech, Freedom to Worship, Freedom from Want, Freedom from Fear), Outward Bound, Going and Coming, The Gossips, The Shiner, Girl at the Mirror, The Marriage License, New Kids in the Neighborhood, The Problem We All Live With, The Family Tree, Shuffleton’s Barbershop.

Teachers will receive 20% off items purchased for educational purposes from Norman Rockwell Museum Store. For phone orders, call 1-800-742-9450. Please have your school purchase order number ready. Mail orders must be on official school letterhead.

Resource Archive

Download A New Viewpoint: Rockwell Lesson Plans for Secondary Students

In Service Workshops

Our interdisciplinary teacher training workshops offer the opportunity to explore practical ways to use visual arts in a variety of curriculum areas. Consult with us to create an experience tailored to your particular needs. Professional Development Points (PDP’s) are available.

An American Storyteller (Language Arts)

Explore Norman Rockwell’s use of literary elements and develop ways to enhance your students’ writing.

Getting Into Illustration (Visual Arts)

Rockwell employs the formal elements of design to communicate crisp messages with a variety of purposes. Discover the means to create stories without words.

Portraits Of America (History and Social Studies)

For nearly seven decades Rockwell captured moments of social importance both momentous and ordinary. How are we connected to those events? What has changed since then? What is similar now? Explore these and other questions.

To discuss these options, call:
Education Department Tel. 413.298.4100 ext 233 or 252

Norman Rockwell Museum Store

Our store carries a large selection of Norman Rockwell art and art books. Products in support of the changing exhibitions are also available. Bookmarks and pencils make great classroom gifts! Ask about our varied selection. Take 20% off of items purchased for educational purposes. Call 1-800-742-9450 with a school purchase order number, or mail it to us on school letterhead. You may also shop online and use NONPROF in the Promotional Code section during checkout to receive 20% off. Place your PO Number in the order notes


Go Team! Interactive Team Building Experiences
at the Norman Rockwell Museum

Among humankind’s highest achievements, art both reflects and influences our experiences in an ever-changing world. Images are multi-layered, conveying personal meanings and important societal perspectives if we understand their history, how they are made, and their purpose and place within culture.

Go Team!

Norman Rockwell (1894-1978), “Christmas Homecoming”, 1948. Cover illustration for “The Saturday Evening Post”, December 25, 1948. From the collection of Norman Rockwell Museum. © 1948 SEPS: Curtis Licensing, Indianapolis, IN. All rights reserved.

At the Norman Rockwell Museum, art is the inspiration for Go Team!, an innovative experiential workshop that uses image-based gallery activities to increase effective team collaboration in the workplace. Led by a dynamic team of Museum educators, participants will be immersed in the art of Norman Rockwell and engaged in a series of guided activities designed to stimulate creative thinking, cooperation, group connectivity, and enjoyment of the team-based decision-making process.

After a lively and informative look at the Museum’s seminal collection of original artworks by legendary American illustrator, Norman Rockwell, small, mid-sized, and larger teams will be invited to connect with each other as they explore our visual sensory environment through Gallery Games, Archeological “Digs,” Hands-On Art Making, Creative Writing, and more. Along the way, conversation about each team’s process, effectiveness, and the challenges that they faced will heighten awareness of the positive aspects of group interaction and the joys inherent in thinking outside the box.

Go Team! Team Building Program Information:
Two Hours
Cost: $50 Per Person, Museum admission and materials included

For more information, please contact:
413-298-4100 ext. 221