J.C. Leyendecker and
The Saturday Evening Post

An exhibition organized by Norman Rockwell Museum

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Jarvis Rockwell Maya IV

About the Exhibition

I began working for The Saturday Evening Post in 1916 and Leyendecker was my god.
-Norman Rockwell

Admired by Norman Rockwell and acknowledged as one of America’s preeminent twentieth century illustration masters, Joseph Christian Leyendecker (1874-1951) rose to fame as the creator of elegant artworks for mass publication.

Image Left: J.C. Leyendecker ©SEPS: Licensed by Curtis Licensing, Indianapolis, IN

J.C. Leyendecker ©SEPS: Licensed by Curtis Licensing, Indianapolis, IN

J.C. Leyendecker

Joseph Christian Leyendecker (1874 –1951) was one of the preeminent American illustrators of the early twentieth century. Often remembered for his beautifully conceived posters and advertisements, particularly those featuring The Arrow Collar Man, he also created 322 covers for The Saturday Evening Post—one more than Rockwell’s 321. This gallery installation features a special selection of more than thirty original paintings by the artist, including original Post cover illustration, elegant clothing advertisements, and rarely-seen New Year’s Babies. Works by F.X. Leyendecker, the artist’s talented brother, are also on view.


There is currently no media for this exhibition at this time.

Host this Exhibition

Contact Information:

Mary Melius
Manager of Traveling Exhibitions


Complete Facts
Contents: 322 original tear sheets (including one composite) and 6 decade panels, 14 ½” x 11 ½” x 1 ¼” plus introductory and biographical panels 20” x 16” x 1 ¾” and three photograph panels 19” x 15” x 1 ¾” with one no photography sign 14” x 11” 1 ¾”
Insurance: Borrowers will be responsible for insuring the exhibition while it is in their care both during transportation and while on display.
Security: Moderate, security hardware required
Environment:  Light level—10-foot candles, humidity—50% plus or minus 5%, no direct sunlight
Shipping: 6 crates, each crate weighs 325 pounds, dimensions 41” x 50” x 22” or 63” x 38 ½” x 25 ½” depending on availability and one box (approximately 40 pounds and 24 ¾” x 18 ¼” x 27”)
Space:  install 4 up, 920 sq ft or 100 lf
Speaker: Available upon request. Fee, lodging and transportation costs additional

Venues Hosting This Exhibition

2017-Forward “Available for Travel”