Norman Rockwell Museum Awarded Prestigious “Museums of America” Grant from Institute of Museum and Library Services

Photo ©Norman Rockwell Museum. All rights reserved.

Photo ©Norman Rockwell Museum. All rights reserved.

The one-year grant supports development of new digital experiences linked to Norman Rockwell artworks

Stockbridge, MA, September 19, 2014—Norman Rockwell Museum received a competitive grant of $150,000 from the Institute of Museum and Library Services under the federal agency’s Museums for America Program. The grant supports a new project called “Norman Rockwell’s World—Interactive Multimedia Experiences that Engage Audiences with Norman Rockwell Museum’s Digital Collections.”

Grant funds will support development of software and a content management system, as well as creative production that will bring to life the vivid art and times of Norman Rockwell, with multimedia modules linked to up to 30 artworks in the Museum’s vast collection—beginning with many of the artist’s most iconic images.

The modules will be designed to engage discovery and make learning fun, as users explore a world of rich audio, video, and imagery pulled from the Museum’s digital archives—including interviews with Rockwell, his children, models, neighbors and friends; documentaries of people who most influenced him; and revelations of his working process, his relationships with national magazines and advertisers, his friendships with other artists, and the times in which he lived.

The modules will be accessible from smartphones, tablets, new touch-screens in the galleries, and standard web browsers, making it easy to explore when visiting the Museum—or offsite from a desktop computer, laptop, or mobile device anywhere at any time.

“We are thrilled to receive this support from IMLS,” says Norman Rockwell Museum Director Laurie Norton Moffatt. “This very generous matching grant will help us create more exciting digital experiences that engage audiences more deeply with our collections.”

The Museum hopes to complete the first phase of this project in 12 months, after which it will seek outside support to develop digital experiences for more than 100 additional Rockwell artworks in its collection. The Museum’s holdings include more than 780 original Rockwell artworks, among them, finished paintings as well as drawings and studies.

“The Institute of Museum and Library Services enlists hundreds of library and museum professionals throughout the United States to review grant applications and make recommendations on projects most worthy of funding,” said IMLS Director Susan H. Hildreth. “Receiving a grant from IMLS is significant achievement, and we congratulate Norman Rockwell Museum for being among the 2014 IMLS museum grantees.”

IMLS museum grants support a wide variety of projects that create learning experiences, strengthen community communities, care for collections, and provide broad public access.

About the Institute of Museum and Library Services

The Institute of Museum and Library Services is the primary source of federal support for the nation’s 123,000 libraries and 35,000 museums. Its mission is to inspire libraries and museums to advance innovation, lifelong learning, and cultural and civic engagement. Its grant making, policy development, and research help libraries and museums deliver valuable services that make it possible for communities and individuals to thrive. To learn more, visit

error: Alert: Content is protected !!