Much work goes into the planning of exhibitions, including the development of an engaging promotional campaign to inform and encourage visitors. Norman Rockwell Museum congratulates marketing/design agency Winstanley Partners for winning 23 regional ADDY Awards this month, including awards for work created for the Museum’s current exhibition Norman Rockwell: Behind the Camera. The Lenox, Massachusetts-based agency received five awards for the exhibition’s marketing campaign, including two silver awards for interactive, Web-based advertisements; and three gold awards for ads created for newspaper and arts-based publications. Ten of the agency’s entries earned gold awards, and will be forwarded automatically to the national ADDY competition in June.
The regional ADDY Awards are presented annually by the American Advertising Federation and the Western Mass. Ad Club. The AAF, a not-for-profit industry association, is the country’s leading trade association for the advertising industry, and conducts the ADDY Awards through its 200 advertising clubs and 15 districts, receiving more than 60,000 entries annually. For more information, visit aaf.org or winstanley.com.