“Doctor and Boy Looking at Thermometer”, Norman Rockwell 1954 Display advertisement for The Upjohn Company Oil on canvas Collection of Pfizer Inc Licensed by Norman Rockwell Licensing , Niles, IL

An exhibition organized
by the Norman Rockwell Museum

Heritage Museums & Gardens, Sandwich, MA May 5 – September 3, 2012

The Norman Rockwell Museum has organized an exhibition of original paintings from the collection of Pfizer Inc by legendary American illustrator, Norman Rockwell. Created for use in advertising campaigns for three pharmaceutical companies and an optical company between 1929 and 1961, these outstanding works celebrate the doctor/patient relationship and portray the physician as a revered figure in mid-twentieth century American culture. Norman Rockwell’s time-honored images will be juxtaposed with original works by noted contemporary illustrators who have explored issues of health and well-being for the major publications of our day.

The contemporary component is optional.

Fee: for a time period of eight to twelve weeks – $12,000 for the complete exhibition, $10,000 for the Norman Rockwell component, plus shipping & insurance


  • eleven original paintings by Norman Rockwell;
  • related advertisements; tear sheets
  • forty original artworks created for publication by contemporary artists;
  • related photographic material and correspondence;
  • introductory panels and extended identification labels included.

Security: High, all works must be within sight of a trained security officer/staff member at all times during public hours.
Environment: light level -18 to 22 foot candles for paintings and 5 to 7 foot candles for works on paper and other light restricted objects. Humidy-50% plus of minus 5% and temperature 68-72 degrees, no direct sunlight and no direct contact with light fixtures or heating, air conditioning, ventilation, or electrical outlets.
Space: 2,283 sq. ft. or 270 lf.