In the 1950s and 1960s, the Massachusetts Mutual Life Insurance Company of Springfield, Massachusetts, commissioned illustrator Norman Rockwell to create scenes reflecting American family life for its national advertising campaign. These popular images appeared in such leading publications as The Saturday Evening Post, Time and Newsweek with text that inspired readers to consider purchasing life insurance. Many of Rockwell’s Stockbridge neighbors, and the artist himself, appear as models in the series. They constitute the largest group of works created by the artist for any single commission.
The eighty framed prints in this exhibition offer poignant reflections on American family life, from youth to old age, as portrayed by Norman Rockwell during the mid-twentieth century.
Image Left: Father Feeding Infant, 1957 “detail”. Reproduction of pencil drawing. Norman Rockwell Museum Collections. @Norman Rockwell Family Agency. All rights reserved.