Group Tours

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Going and Coming ©1947 SEPS: Licensed by Curtis Publishing, Indianapolis, IN

Going and Coming ©1947 SEPS: Licensed by Curtis Publishing, Indianapolis, IN

Group Tour Information
Norman Rockwell Museum in historic Stockbridge, Massachusetts, is one of the most popular New England destinations for groups. The Museum holds the largest and most significant collection of original Rockwell art. Highlights include enduring favorites from Rockwell’s Saturday Evening Post covers and the powerful Four Freedoms paintings.

Continually changing, the galleries present an illustrated chronicle of American life and our nation’s ideals of tolerance, kindness, democracy, and freedom, as illuminated by Rockwell’s wisdom and gentle humor. The Museum also features lively special exhibitions of works by American illustrators past and present.

A visit to Norman Rockwell Museum is an enriching and memorable experience for groups. Enjoy our 10 large galleries, gift shop, and beautiful 36-acre campus featuring Rockwell’s original studio, as well as sculptures by his son Peter Rockwell.

The Museum welcomes groups of 15 or more at a discounted admission rate, with complimentary admission for your group leader and driver.

  • Adult groups: $15.00 per person for groups that pay in full on or before arrival. $15.50 for groups that wish to be invoiced.
  • College groups $10.00 per person.
  • Camp groups $4 per person.
  • School group prices vary according to program. Click here for more school related information

Guided tours of the Museum can be arranged for an additional fee. Groups should allow approximately two hours for their visit. The Museum provides wheelchairs, strollers, and lockers free of charge. The Museum building is fully accessible and air-conditioned. There is ample free parking for buses and vans. To help plan your group’s activities, check our Calendar of Events for exhibitions and programs on your proposed visit date.


All information is subject to change. Please contact us directly for updates:


413.298.4146 (fax)

Quick Links

Guided tours are a wonderful way to deepen your group’s visit to the Norman Rockwell Museum. Select from the menu below or allow us to create a custom tour for your group. Advanced notice is required. Space is limited and some dates sell out in advance. Please reserve as early as possible by contacting 413.931.2221, or

Highlights of the Collection Tour

Enjoy a specialized one-hour tour led by your own Museum guide. Investigate artworks on view in the Norman Rockwell permanent collection galleries or the exciting world of illustration in the changing exhibition galleries. Guides will inspire interactive discussion with the group. Fee: $100.00 first group of 25pp. $75.00 additional groups of 25pp per visit plus Museum Group Admission.

Site Walk & Talk Tour

Explore the stunning grounds of Norman Rockwell Museum—36 acres of scenic Berkshire landscape. Your tour includes Rockwell’s Studio, the Peter Rockwell sculpture walk, and the exterior of the Linwood mansion. Your guide will give an overview of the site and share its rich and colorful history. Approximately 45 minutes, non-strenuous. Fee: $100.00 first group of 45pp. $75.00 additional groups of 25pp per visit plus Museum Group Admission.

Meet Rockwell’s Models

First Friday of each month at 2:30 p.m. Find out what it was like to pose for America’s favorite illustrator from Rockwell’s own models, who share their personal experiences. Free with museum admission.

Plein Air Art Experience

Enjoy the Berkshire vistas that surround you. We invite you to create your own artworks on our beautiful 36 acre site.

Curator’s Tour $175.00 per hour, in addition to Museum admission fee.

Audio Guide

Learn about the Museum’s collection from Peter Rockwell, Norman Rockwell’s youngest son, and other friends of the Museum. Our award-winning audio tour explores the themes of Rockwell’s paintings and the importance of his work within American art, history, and culture. A great way to enhance your group’s visit. Fee: $4 per person plus Group Museum Admission.

Spend the day at the Museum! Norman Rockwell Museum can arrange for a variety of different dining experiences and events to meet your group’s needs. Please review the options below and contact the Museum Store and Café at 413.931.2225,  or e-mail to make your arrangements. Please contact us at least 14 days prior to your visit.

The Terrace Café

Our tented Terrace overlooks the Museum’s beautiful grounds and has seating capacity for up to 120 people. A selection of prepackaged sandwiches, salads, fruit, snacks, desserts, soft drinks, and hot beverages prepared by the renowned Red Lion Inn are available in the Terrace Café. Prices vary depending on selection. Reserved seating for groups is possible based on availability.

Picnic in a Bag

Groups can reserve a Picnic in a Bag, which includes choice of sandwich, fruit, Norman Rockwell’s Favorite Oatmeal Cookie, and bottled water. $13.00 per person.  Click here to view the Picnic in a Bag menu.

Private and Semi-Private Catered Luncheons & Events

Private & semi-private catered luncheons are available by special arrangement and based on availability. Please contact the Special Events Department for details and pricing at 413.931.2266 or e-mail
Special Events and Rentals
After-hours private affairs at the Museum offer a unique and memorable experience. Each event can be customized to meet your group’s needs. Possibilities include private tours, receptions, and artful dining experiences. Please contact our Special Events Department for details and pricing at 413.931.2266 or e-mail

The Museum accepts cash, checks, American Express, Master Card, and Visa as forms of payments for groups. Payment is due the day of the visit in one complete sum; invoice option available for extra fee. No deposit is required. There is no cancellation fee, but the Museum asks that you call to cancel a group no later than the day before.

Group Reservations
413.298.4146 (fax)

School Group Reservations
413.931.2260 or 413.931.2252

Dining & Special Events
413.298.4144 (fax)


The Museum is open daily except for Thanksgiving, Christmas, and New Year’s Day

May through October: 10am–5pm
November through April:
weekdays, 10am–4pm
weekends and holidays, 10am–5pm

Norman Rockwell’s Studio is open seasonally May through October.

Museum Store

Visit our Museum Store, filled with Rockwell prints and books, as well as Rockwell-inspired gifts and jewelry, and a wonderful children’s section. Shipping is easily arranged. Preview some of the offerings and shop online.

Parking & Directions

Bus and van parking is available at the Museum. Parking is free. Accessible parking is available. The main Museum building is wheelchair accessible.

For directions to the Museum, click here or call 413-298-4100.


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