Norman Rockwell (1894-1978)
Boy with Baby Carriage 1916
The Saturday Evening Post cover, May 20, 1916
Oil on canvas
20 3/4" x 18 5/8"
Norman Rockwell Museum Collection

©SEPS: Curtis Publishing, Indianapolis, IN.

B
oy with Baby Carriage was Norman Rockwell's first cover for The Saturday Evening Post, for which he was paid $75. In his 1960 autobiography, My Adventures as an Illustrator, he wrote, "In those days the cover of the Post was the greatest show window in America for an illustrator. If you did a cover for the Post you had arrived. . . . Two million subscribers and then their wives, sons, daughters, aunts, uncles, friends. Wow! All looking at my cover." The artist was just twenty-two years old when he began his career with the Post, which lasted for forty-seven years, from 1916 to 1963.

Billy Paine was one of Rockwell's favorite child models, and he posed for all three characters in Boy with Baby Carriage. In a 1920 interview Rockwell said, "I used him on my first cover and he is absolutely a wonder. He has posed five years and is a dandy little actor; he understands moods and expressions no matter how complicated."

Numerous interviews describe Rockwell's memory of Billy Paine as a practical joker. "One day," said Rockwell "he suddenly began yelling for help in a high-pitched voice. Almost at once a policeman flung open the door. Billy had seen the policeman going past and wanted to liven things up a bit."

Enjoy Billy Paine's animated expressions on other Saturday Evening Post covers in the slideshow below.
Listen to the audio tour segment about Boy with Baby Carriage.
About Boy with Baby Carriage

This was Rockwell's very first Post cover, for which he was paid $75. He wrote, "In those days the cover of the Post was the greatest show window in America for an illustrator. If you did a cover for the Post you had arrived. . . . Two million subscribers and then their wives, sons, daughters, aunts, uncles, friends. Wow! All looking at my cover."

This is one of many covers where Rockwell used children to address a wide-spread masculine anxiety frequently discussed in the national press. Many in the middle-class feared a general effeminization of American life and culture. The anxiety was prompted by a series of social, cultural, and economic shifts that challenged traditional masculine authority. The closing of the frontier, the women's movement, and the growth of urban, corporate life, for example, were perceived as threats to patriarchal power.